Sunday, December 16, 2012

2012 FDA United States Presidential Election Media Study

ABC News, which is owned by the Walt Disney Company, is part of the 2012 FDA U.S. Election Media Study. The study shows that the U.S. national television media had the least critical presidential campaign coverage as compared to the U.S. national newspaper and radio sectors.
Executive Summary:

The FDA measured significant bias in total campaign news coverage for Barack Obama over Mitt Romney, 54 percent to 44.75 percent and almost non-existent campaign coverage of third-party presidential candidates. As examples, only one day in the last 32 days of the American presidential election did Romney have more news coverage than Obama, and Obama had overall more positive news coverage and less negative news coverage than Romney. The FDA’s total measurements correlate exactly in ranking to the U.S. popular vote results, and very similar in terms of percentages of candidates’ coverage and percentages of candidates’ popular votes with an average deviation of 1.07 percent. The FDA Media Study pertains to the last 32 days of the 2012 American Presidential Election. The FDA data collectors tracked media biases in the U.S. national newspaper, radio, and television sectors including online content, and collected 7,924 data points. The FDA data is based on 47.66 percent of the national newspaper market, 21.91 percent of the radio news/talk/information market, and 97.72 percent of the National News Networks, Cable News, and Public News market. Overall, the FDA media study presents significant evidence that the U.S. national media limited electoral discourse and influenced the 2012 U.S. presidential election outcome, rather than fully inform the American electorate about their electoral choices. Based on the 2012 FDA Electoral Fairness Audit Report on the U.S. and the media study measurements, the FDA recommends that the American national media be regulated through a legislated Code of Conduct during the 60 and 30 day federal electioneering periods, in order to support broad and balanced electoral discourse, and a fully informed electorate. Presently, the American federal electoral system allows U.S. national media companies/programs/shows to have an unregulated and imbalanced influence on electoral discourse, and ultimately undue influence on federal election outcomes, thereby undermining American democracy.

2012 FDA United States Presidential Election Media Study

2012 FDA Media Advisory on the U.S. Presidential Election Media Study


2012 FDA Media Study Team and Associates:

FDA Researchers:

Mr. Steve Finley, Bachelor of Science in Electrical Engineering, Purdue University, Master of Business Administration, Indiana University, and Juris Doctor, Valparaiso University.

Mr. Stephen Garvey, Bachelor of Arts in Political Science, University of British Columbia and Master of Philosophy in Environment and Development, University of Cambridge.

Ms. Arden Matheson, Bachelor of Arts, University of Alberta, Bachelor of Library Science, University of Alberta, and Master of Library Science, University of British Columbia.

FDA Data Collection Team:

Ms. Kelsey Angeley, Bachelor in Arts in Political Science, McGill University.

Mr. Michael Fabris, Bachelor of Accounting, Brock University.

Mr. Steve Finley, Bachelor of Science in Electrical Engineering, Purdue University, Master of Business Administration, Indiana University, and Juris Doctor, Valparaiso University.

Mr. Stephen Garvey, Bachelor of Arts in Political Science, University of British Columbia and Master of Philosophy in Environment and Development, University of Cambridge.

Ms. Jessica Lindal, Marketing Degree, SAIT Polytechnic, School of Business.

Mr. Dale Monette, Bachelor of Commerce, University of Saskatchewan and Master of Accounting (in progress), University of Saskatchewan.

Mr. James Porter, Bachelors of Commerce in Accounting, University of Calgary and Bachelors of Arts in Philosophy, University of Calgary

Ms. Christie Rehmann, Bachelor of Social Work, University of Calgary and Masters of Public Administration, University of Regina.

Ms. Leanna Seetahal, L.L.B., University of the West Indies.

Mr. Michael Stephens, Degree in Business intelligence, SAIT Polytechnic.

Ms. Mansharn Toor, Bachelor of Arts in Political Science and a minor in Sociology, University of Calgary.

Ms. Shumin Zeng, Bachelor of Computer Science, Southwestern University of Finance.

Data Tabulation:

Mr. Dale Monette, Bachelor of Commerce, University of Saskatchewan and Master of Accounting (in progress), University of Saskatchewan.

Statistical Data Analysis and Graphic Design:

Mr. Michael Fabris, Bachelor of Accounting, Brock University.

Report Writer:

Mr. Stephen Garvey, Bachelor of Arts in Political Science, University of British Columbia and Master of Philosophy in Environment and Development, University of Cambridge.

Report Reviewers:

Mr. Michael Fabris, Bachelor of Accounting, Brock University.

Mr. Steve Finley, Bachelor of Science in Electrical Engineering, Purdue University, Master of Business Administration, Indiana University, and Juris Doctor, Valparaiso University.

Ms. Arden Matheson, Bachelor of Arts, University of Alberta, Bachelor of Library Science, University of Alberta, and Master of Library Science, University of British Columbia.

Mr. Dale Monette, Bachelor of Commerce, University of Saskatchewan and Master of Accounting (in progress), University of Saskatchewan.

Mrs. Lindsay Tetlock, Bachelor of Arts in International Relations, University of Calgary and Master of Arts in Historical Studies, University of Calgary.

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