Saturday, December 8, 2012

2012 US Presential Election: Percentage of Media Biases

The bar chart captures the total national media exposure in terms of bias percentages of the American political parties and their presidential candidates from the FDA data collection. The bar chart does not factor in percentage of coverage. Mitt Romney had a greater percentage of negative coverage as compared to Barack Obama. Also, Barack Obama had a greater percentage of positive coverage as compared to Mitt Romney. The third-party candidates had 1.28 percent of the total media coverage from the FDA data collection. The FDA's data collection contains 7,924 data points and encompasses the three main media sectors, press, radio, and television (including online content) (Foundation for Democratic Advancement, U.S. Media Study, 2012).

Mr. Stephen Garvey, Foundation for Democratic Advancement, Executive Director

Question for Readers:

Did the more negative national media coverage of Romney, and the more positive national media coverage of Obama, impact the U.S. popular vote results, and ultimately the election outcome?

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